Applications in Basic Marketing, 2001-2002: Clippings from the Popular Business Press
By Unknown Author.
Description
A set of market clippins from popular business publications, developed to accompany the Basic Marketing and Essentials of Marketing texts. They all report intersting case studies and issues relating to topics covered in the two texts and in first marketing courses. - from Amzon
ISBN(s)
0075610337, 9780075610335
